Certificate in eMarketing

(Available online)

A transformation has taken place in the field of Marketing. The Internet and its related technologies have been the driving force behind this transformation. Its effect has been felt by businesses, both large and small, in the ways needed to effectively market their goods and services to consumers and other businesses. Savvy marketers have shifted from product-centric to customer-centric marketing to acquire and retain customers, and have shifted their focus, as well as their budgets, from off-line advertising to online personalized marketing communications to achieve their marketing objectives.

Our Certificate in eMarketing provides students with practical knowledge and "hands-on" skill development using the integrated web, email and database technologies needed to acquire and retain customers in today's marketing environment. The 15-credit (five courses) graduate certificate includes three core courses and two elective courses, all of which are online, making the certificate accessible from anywhere.

Our certificate is appropriate for marketing professionals in all stages of their professional development as well as career changers or graduate students who feel the need to develop added skills in this field. Completion of the certificate demonstrates evidence of specialized educational achievement in eMarketing. Marketers with skills in eMarketing are delivering recognized competitive advantages for their companies and are in high demand in the marketplace.

Required Courses (3)

PSMT 6010

eMarketing Tools and Techniques

PSMT 6020

Strategic Database Marketing

PSMT 6030

Customer Relationship Management

Elective Courses (Select 2)

PSMT 6040

Legal Aspects of eMarketing

PSMT 6050

Web Marketing: Building Awareness on the Internet

PSMT 6070

Social Media and New Media Marketing Strategies

PSPM 5030

Introduction to Project Management

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Program Contact
Hampton Roads Center
Page Duffy
Email:  jpd3r@virginia.edu
Telephone: 757-552-1890 ext 310 / 1-866-257-8505

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