Course Description: A marketing plan outlines your approach to attract potential customers. Participants in this course will learn about basic marketing principles and how to develop a plan that will highlight your product or service’s unique value to customers, including tactics that are most effective and how to avoid common pitfalls. You will leave with a workbook that incorporates the principles learned in class and an outline for completing your own marketing plan.
Notes and Comments: Registration begins Tuesday, July 1, 2008. A discount is offered for multiple registrations. Center for Nonprofit Excellence members receive $10 off for each professional development non-credit course registration. Discount may not be used in conjunction with quantity discount, or with on-line registrations. If you wish to have your company billed for tuition or are paying by corporate credit card, call 434-982-2779.
