NCBM 116 Creating the Exceptional Customer Experience
Course Description: This course focuses on the new field of experience engineering, a methodology for discovering and providing what your customers want. Experience engineering draws on the fields of psychology, marketing, and customer service to create unique experiences that build customer loyalty. Participants will leave with new ways to answer critical business questions: What is your customer's current experience? How does that experience affect their loyalty to your company or organization? What do your customers look for and care about? How can you create unique customer experiences?
Notes and Comments: Registration begins Tuesday, July 1, 2008. A discount is offered for multiple registrations. Center for Nonprofit Excellence members receive $10 off for each professional development non-credit course registration. Discount may not be used in conjunction with quantity discount, or with on-line registrations. If you wish to have your company billed for tuition or are paying by corporate credit card, call 434-982-2779. Box lunch included.
